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Can You Sell More with Fewer Adjectives?

lwolf sell more fewer adjectives

Among the 25 most commonly used words in real estate listings are descriptive words such as beautiful, spacious, luxury, huge, and must-see.

Now, there's nothing wrong with these words. Consumers are familiar with them. But when it comes to listings, is familiarity a good thing?

Home shopping is a frustrating experience. Listing after listing, picture after picture, consumers develop shopping fatigue.

My theory is that listing descriptions can be a factor in this fatigue. Adjectives make listings vague and unclear. As a result, listings look the same during the home shopping experience—regardless of what they contain. Wordy listings full of adjectives and irrelevant information can take 30 percent longer to sell30 percent longer to sell.

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