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Facebook Changes May Mean Broader Outreach for Your Business

August 25 2011

We found this post on the Roost blog.

New article from All Facebook discusses the changes that FB is making may be good news for Businesses. Facebook has done two things, 1. release all information out to the public and drop down barriers once before defined by who you were connected with and 2. created more control over who can see what you post. Anyone can now tag you, but now you get to approve all tags one by one (or select all). It's both liberating and also may mean more work for your personal pages. However, if you are a business and use Facebook for business purposes, then this may lift the gates for you to connect with more people.

Let's say you hosted a great big client appreciation party and you wanted to tag the attendees. Prior to this change, you could only tag those whom you were connected with on your personal profile. Now, with the new changes you can tag anyone, both in and out of your network... allowing you the potential to grow it and reach more people.

The changes attempt to make the privacy settings more accessible and user friendly.

Big Changes
Here's a list of the major improvements.

  • The privacy settings are moving toward individual post windows and profiles.
  • Users are gaining the ability to approve tags of themselves in others' posts and photos.
  • All tags will include an attribution of the person who did the tagging.
  • Places no longer require physical check-ins, so people can add locations to posts, even from the desktop.
  • You don't need to be friends with someone to tag them in a post or photo.
  • You don't have to like a brand to tag it in a post or photo.
  • Facebook has changed the word "everyone" to "public" in privacy settings, for clarity.
  • You can customize privacy, or visibility of information, on a post-by-post basis.
  • Users can edit the visibility of individual bits of content anytime after they post.
  • The changes don't affect mobile users, at least not for now.

To read more from Roost, visit their blogblog.