June 02 2017
There are plenty of terrific predictive analytics solutions that can help you identify the homeowners most likely to sell in any given area — SmartZip and Revaluate are two of the most common solutions.
But if you can’t afford the time or money to sign on for predictive analytics, you can still target your direct mail efforts in other ways. RealMailers.com allows agents to use their system to design, target and deploy direct mail to specific homeowners in their market area. The three steps are:
Here’s what the RealMailers’ filtering system looks like:
We know plenty of Realtors who work housing markets with varying property types — everything from gated luxury properties to starter homes to waterfront condos can reside within a few blocks of one another.
By targeting similar homes in a local market area, agents may be able to spend their money more wisely than in the past. RealMailers looks like a great solution, but we’d love to hear other vendors and product solutions you’re using to tackle direct mail! Tell us how you find and target listings prospects via offline methods on the Results Series Facebook page.
The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we’re ready to share them online with you!
For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. So far we’ve covered:
To view the original article, visit the Realtor.com Results blog.