The Best in Real Estate Technology: 2017 Edition

The technology that drives the real estate industry is constantly evolving, and the first half of 2017 has certainly been no exception. We all like leveraging tech that makes our jobs a little bit easier, and this year's real estate technology trends have also been great new for homebuyers so far. The virtual reality craze is already making its presence felt in the real estate world, and real estate agents and brokers are finding creative, engaging new ways to deliver content to their clients.

Let's take a closer look at the trends that have defined this year in real estate technology, along with a look ahead at what to expect from the rest of 2017.

This Year in Tech: Real Estate Technology Trends to Watch in 2017

• Virtual Reality – We're still in the early days of the virtual reality boom, but savvy real estate professionals are already finding creative ways to employ the technology. The big promise with VR is the way that it allows homebuyers to take a first-hand tour of a home, even if they currently live halfway across the country. We've still got some time before every consumer has a VR headset in their homes, but this is an important trend to watch if you want to stay on the cutting edge.

• Affordable Video – While a traditional video isn't quite as immersive as a VR experience, video content is absolutely one of the best ways to connect with your real estate audience. Affordable mobile devices make it easy for any home buyer to consume video content. If you haven't jumped on the video content bandwagon just yet, now is a great time to join the crowd.

• Artificial Intelligence – This is a catch-all category for all of the huge advances in AI that we've seen recently, and it just might be the biggest trend to watch moving forward. The most common place that you'll see AI in the real estate world are the AI chatbots that you can find on many real estate websites. They allow you to answer questions from prospects without pulling one of your agents away from their daily work. With the commercial progress of IBM's Watson, it's clear that we're only scratching the surface of AI's immense potential.

• Social Data – Social networks like Facebook constantly collect data from users, which are used to tailor marketing and services for each individual. The same data can also be a major boon to your real estate business—if you know where to find it. Facebook's huge, diverse user base makes it an excellent place to advertise, and advertising on social sites allows you to leverage some of that valuable consumer data to benefit your real estate business.

• Constant Communication – One of the biggest ongoing trends in real estate tech is the ever-growing list of ways that you can connect with your clients. If you want to connect with tech-savvy buyers, make it easy for them to contact you through their preferred channels. Keep an active Snapchat account, always check your social notifications, and make sure people know where to find you on all of the major social sites.

Are you searching for a real estate marketing team that's as excited about the latest real estate technology trends as you are? Contact Delta Media Group to learn more about all of our real estate marketing services today.

To view the original article, visit the Delta Media Group blog.