Upstream Develops Streamlined Method for Integration

Upstream today announced a "two-way" method of integration with the Multiple Listing Service community at the REALTORS® Legislative Meetings & Trade Expo. In addition to Upstream's current method of integration, with brokers entering property information into the Upstream data base for distribution, Upstream, working with their MLS Advisory Group, has developed an expanded "broker input of choice" model.

The teams determined integration and adoption would be facilitated if brokers had a choice on entry location and MLSs could send data to Upstream. The result is a "broker feed" method of integration where brokerages have a "single choice of input." If a brokerage so chooses, they can input listings into their MLS(s) allowing Upstream to receive those listings from the MLS. Participants can continue to enhance their listings (add additional high-res photos, etc.) in Upstream and manage distribution deliberately.

"Our objective has always been to solve problems thorough partnerships," said Alex Lange, President and CEO of UpstreamRE. "Brokers can continue to leverage their current workflow while gaining all the enhancement and management features of Upstream. The MLS Advisory group has been instrumental in determining easier ways for the MLS community to engage and integrate with us."

The National Association of REALTORS® recognized the partnership and importance of this milestone and announced its continued support of Upstream. It will continue to provide resources through 2018 via support from Realtors® Property Resource (RPR) and additional funding.

"Upstream has harnessed the technology necessary to make this a reality as we shape the future of real estate," said NAR CEO Dale Stinton. "This next inclusive step ensures that our Realtor® members remain at the center of the real estate transaction."

UPSTREAM™ is a data management company created by and for the industry and consumers to provide a central choice of entry and repository for real estate property data, with the goal of improving efficiency, providing broker/agent control over data that they have generated and for which they are responsible, and enhancing the consumer's experience by delivering more accurate, timely and consistent property information throughout the country.

The UPSTREAM™ board of managers includes representatives of Berkshire Hathaway Home Services, Century 21, Coldwell-Banker, ERA, Keller Williams, Leading Real Estate Companies of the World®, The Realty Alliance, RE/MAX, and non-affiliated brokerages.

For more information about UPSTREAM™ or to contribute to the enterprise, contact alex(at)upstreamre.com.