How (and Why) Agents Can Use Gmail for Real Estate

Whether you love it or hate it, every business needs email. It's easy to set up your email account and call it done, but, like all technology, email is evolving and changing. The account you set up 20, 10, or even five years ago may no longer meet your business' needs. Check out some of the things Gmail can do below and then ask yourself, "Does my email do this for me?"

What is Gmail?

Gmail is, very simply, "email by Google." Gmail integrates with your other Google suite tools, making it easy to preview new documents, share photos, accept calendar events, and more.

Why use it?

In addition to making it easy to send, search for, and check emails, Gmail automatically sorts your email according to subject line and has a highly effective spam filter, user-friendly IM services, 15 GB of free storage, extra storage available at very reasonable rates, and the ability to label, color code, and sort email and contacts.

Where can I get it?

• Android
• iOS
• Computer
• Browser

How does it apply to real estate?

Gmail for work

Google has an email solution designed specifically for business. Gmail for work gives you the benefit of branded emails (email[at]yourcompany.homes), access to video conferences through your inbox, 24/7 support, and includes shared Google Calendars, Docs, and more.

Forward and import mail

You can set up multiple email addresses for your business (e.g., waterfront[at]bobsells.homes, sellers[at]bobsells.homes, LincolnEstates[at]bobsells.homes etc.) so you can give your leads an email address that reflects their personal needs. Furthermore, you can forward your emails into a single account so you don't have to login to many different accounts to check your email. If you have pre-existing email accounts, you can even import your old messages and future messages into Gmail with just a few steps.

Integrate with other Google Apps

If you have a Google account, you automatically have Gmail, Calendar, Drive, Maps, and more. You don't have to register and set up each service; it's automatic. Furthermore, Google integrates its functionality so you can respond to calendar events, preview, save, share, and organize documents, and more, right from your inbox!

For more information on using Gmail, visit Gmail Help.

Read More in this Series

If you missed parts 1-4 of Google for Real Estate, discover how these Google apps can help grow your business:

• Google Keep
• Google My Maps
• Google Allo
• Google Drive

If you're looking for other ways to connect with your clients, check out the Homes.com Learning Library—home to free, brandable consumer guides, checklists, and eBooks you can download, personalize, and send to your clients, prospects, and leads.

To view the original article, visit the Homes.com blog.