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Seller Lead Strategy #2: Go beyond the basics to create compelling calls-to-action

10 seller lead strategies

The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we're ready to share them online with you!

For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. Our first tip was about how to leverage videos to appeal to sellers (and potential buyers).

Today, we'll focus on how you can land more CMA and seller leads by writing compelling headlines and landing page calls to action.

The basics

If you don't already have a landing page to draw in sellers, or a specific tool that offers automated CMAs on demand, it's time you get one. Even though these "squeeze pages" have been around for awhile, they're still one of the best ways to find motivated sellers online and get their contact information.

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