Top Marketing Videos to Do for Every Listing

Video usage in real estate marketing is exploding, and surprisingly enough to many real estate professionals, it involves more than listing videos. Are you missing out on the benefits that these essential real estate marketing videos can deliver?

Look Beyond Listing Videos to these Prime Video Marketing Solutions:

• Informational Videos
  Provide value to buyers and sellers alike with short, educational videos on common real estate topics and questions (and lighten your to-do load).

• Agent/Office Promotional Videos
  What makes you/your office stand out? From awards to finding foreclosures for flipping, tout it in a short promo.

• Interview Videos
  Generate new leads by interviewing past clients on their first-person experience working with you. Interviews with respected figures in the community, as well as colleagues in the industry (lenders, inspectors, attorneys), will boost your video marketing currency.

• Profile Videos
  Help potential sellers and buyers better understand what you have to offer with a brief "About me" video, highlighting your family, hobbies, successes, and even funny stories or anecdotes.

• Neighborhood and Community Videos
  Capture special community events like annual festivals and parades; hone-in on area amenities, shopping and dining hotspots, beautiful scenery and more with a short, informational video to offer a deep and unique community perspective.

• Local Business Reviews
  Area restaurant, retail store, or business win an award, or simply have a strong community following? Feature these shining venues.

• Client Testimonials
  Quick, short videos of happy, satisfied clients are among the best video currency.

• How-To Videos
  Provide potential customers with information on everything from how sellers should prep their home for showings to how buyers can speed up the perusal process.

Extend Your Reach

Don't just post these videos on your site, email them as part of your promotional marketing collateral—and more importantly, share them via social networking!

To view the original article, visit the Properties Online blog.