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4 Tips to Reconnect with Past Clients

stand out of the crowd

Real estate is all about relationships. How often do you lose touch with your clients? Too often? Then it's time to make some serious changes in your marketing strategy.

Helping your clients buy their home is the first step to a long-lasting relationship. It is important to be in touch, but not to overwhelm them. Why keep in touch, you ask? Your past clients may help you in many ways:

  • They can write you a testimonial
  • Refer you to friends, family or colleagues
  • Buy another property

Here are some simple ways you can connect with past clients:

1. Give value to your emails

You often send your clients emails. Your clients should look forward to your emails! How do you do that? By giving it some value. The emails you send should have loads of great content which would interest your client. Make a quick newsletter comprising of news and trends in your market, upcoming properties and some services – such as painters, plumbers etc. for them to reference! This will be a handy email that your clients will keep. Remember not to overdo these emails and spam your clients.

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