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How Content and Real Estate Marketing Go Hand-in-Hand

March 13 2017

delta content re marketing hand hand

Every home has a story, and every real estate professional wants to forge a deeper relationship with the community they serve. Content marketing allows you to shape the narrative around not just the homes you sell, but your real estate agency as well. It provides a chance to share your expertise, make a positive first impression when a new prospect finds your website, and begin building trust with prospects before they even engage directly.

But what is content, exactly, and why is it so important to real estate marketing strategies? We'll cover the details ahead, so you can get started with a content marketing strategy of your own.

Tell Your Story in Style with the Benefits of Content Marketing

Content is a very broad term, but that's actually a good thing. Maintaining a blog on your website is one of the cornerstones of content marketing (as long as you update it regularly!), but you can also choose to produce video content for a totally different perspective. Photos are the classic example of content marketing for real estate agents, and with a little graphic design skill you can also produce information-rich infographics, which play extremely well on social platforms. Choosing the best real estate marketing strategies is all about finding what works for you, and your audience.

  • An effective content marketing strategy takes advantage of multiple types of media, but there's plenty of room to customize a plan that fits your unique business. Don't be afraid to experiment to find a mix that works for you.

  • Starting a blog can be intimidating, but blogging is actually a fun, reliable way to produce quality content. The trick is to remember that you don't need to be Shakespeare. Touching on relevant topics and finding ways to connect with your audience is the name of the game.

  • Your blog is also the perfect place to put the spotlight on the video and photo content you create. One of the advantages of content marketing is that all of your content can be connected.

  • Looking to make your mark on social media? Content helps there, too. The blog posts, videos, and photos you share on social channels are great conversation starters, so be sure to stick around and get involved when people comment.

  • We've talked about how content can tell the story of your business and connect you with qualified leads, but content is also an effective way to show off your best listings. Video tours are great for showing off your most appealing properties, and a textual description adds context to photos of homes.

  • Content marketing also provides an opportunity to build the internal link structure of your website. As you accumulate more content, you'll find many opportunities to link within your site and keep readers browsing through what you have to offer.

  • By paying attention to your analytics, you'll have the opportunity to improve your content over time based on real data about what your audience prefers. It's much easier to succeed when you don't have to guess at what works, and what doesn't.

Looking to make your mark with real estate content marketing, but not sure where to start? No problem! Let the experienced online marketing team at Delta Media Group handle your real estate marketing strategies, and you won't have to worry about the small details. You'll be free to focus on closing the new, qualified leads that come from effective content marketing.

To view the original article, visit the Delta Media Group blogDelta Media Group blog.