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Social Media Marketing Made Easy With RPR

March 02 2017

rpr social marketing made easy

There's a lot more to RPR than working with buyers, nailing listing presentations, prospecting neighborhoods, and managing successful open houses. In fact, Realtors® who want to up their game when it comes to social marketing can quickly adapt RPR data into an ongoing campaign that will definitely draw attention from would-be clients.

For example, using RPR to share interesting facts about your marketplace on Facebook is a great way to create a series of attention grabbers for your selling area. We've created instructions on how to easily access the data below—but first, check out these samples of how your campaigns might look using RPR's neighborhood data.

Example #1: Six Secrets About Home Values in Lexington, KY

  1. Lexington's median estimated home value is $171k.
  2. The median list price in 2016 was $225k—a 24% increase over the prior year.
  3. Values have risen 5.15% over the last 12 months.
  4. Overwhelmingly, properties sold in Lexington had 3 vs. 4 bedrooms (789 compared to 393).
  5. The greatest number of homes sold were between 10 and 20 years old

Calls to action...

  • Considering a move? Let me send you a free property evaluation.
  • Call {insert name, photo, link to website}
  • See my listings

Example #2: Five Things You'll Want to Know About Lexingtonians

  1. Lexington's population has increased 18.4% since 2000 to a high of 308k.
  2. The median age of a Lexingtonian is 34.
  3. The largest segment of our population is 35-54 years old.
  4. 70% have earned an associate's degree or higher.
  5. 5,100 residents earn between $50k and $100k.

Calls to action...

  • Considering a move to Lexington? Call {insert name, photo, link to website}
  • See my listings
  • Get a free Market Activity Report!

Sample #3: Six Things You'll Want to Know About Life in Lexington

  1. Lexington gets 45 inches of rain every year, compared to…
  2. We shovel 18.05 inches of snow per winter.
  3. The sun shines an average of 83 days.
  4. We prefer to drive: 89% use a car or motorcycle to get to work.
  5. But, thankfully, our average travel time to work is only 20 minutes.
  6. In July, temps range from 65 to 85 degrees, and 20 to 39 degrees in January.

Calls to action...

  • Considering a move to our lovely city? I can help.
  • Call {insert name, photo, link to website}
  • See my listings
  • Get a free Property Report!

Ready for your first Facebook post?

Create your own "Six Things About My Marketplace" campaign. Here are a few simple steps to get started.

  1. Sign onto RPR at
  2. From within the navigation above the search bar, choose Neighborhoods.
  3. Type in the area you wish to promote (by neighborhood, city, ZIP or county).
  4. Select Enter.

Note that you can also choose from further drop down options, such as Exact, Within, or Nearby.

More on what you'll find...

RPR's Neighborhood pages reveal what we call the "five tabs." Each tab contains a treasure trove of data on the housing, people, economy, and quality of life that make up your area. And that's where we find the heart of your next social media campaign.

TIP: Be sure to check out About this data found next to your data fields for details on how the calculations were determined.

  1. On the Summary tab, check out median estimated home values, median sales price vs. sales volume, median listing price vs. listing volume, population of children by age group, and population of adults by age group.
  2. The Housing tab displays the neighborhood's characteristics compared to the county, state, and nation. You'll also find easy-to-read graphs on the price, size, age, and number of bedrooms on homes sold in the area. The side-by-side chart also includes comparisons for home ownership, rent, and information about permits and buildings.
  3. The People tab gets to the heart of who lives in the neighborhood. The data measures population counts, median age, gender, and education levels. You'll also find breakdowns of population of children and adults by age group, the number of households with children, income brackets, occupations, and even voting patterns.
  4. The Economy tab paints a clear picture of that by displaying income per capita and median household, as well as employment figures.
  5. The Quality of Life tab, our final destination, is particularly helpful when conveying weather, commute times, transportation options, and water quality—all in a side-by-side, neighborhood/county/state/country comparison.

Lastly, be sure to wrap up each of your social media campaigns with a solid call to action. Offering to instantly deliver an RPR report helps to strengthen your position as a market expert, plus helps you to capture contact information for your new prospects.

To view the original article, visit the RPR blog.