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Top 10 Most Popular Articles from February

race starting line

February was unusually warm in many parts of the country, and we can't help but wonder if this will cause the traditional real estate selling season to start a bit earlier than normal. Regardless of whether that happens or not, we're still a mere three weeks from the official start of spring—and the busiest time of year for real estate professionals.

Get prepared for the busy months by checking out our top 10 most popular articles from last month. From setting more appointments to new regulatory wrinkles in real estate marketing, these educational posts will help prepare for success in the season ahead.


1. CFPB Fines Real Estate Company: Do Agents Need to Worry?
Is Zillow RESPA compliant? Are MSAs illegal? These are a few of the questions posed in a new video that examines the impact of a recent order from the Consumer Finance Protection Bureau (CFPB). The video alleges that the CFPB "issued a warning shot to Realtors and brokers nationwide" when they fined a real estate company for an improper MSA (marketing services agreement) and referrals.

2. App Alert: Google Allo Offers Realtors 'Smart Messaging'
Google Allo is a smart messaging app that incorporates the Google Assistant to connect you with your Google Suite on the go. In this installment of Google for Real Estate, you'll learn how Google Allo can improve your communications, where to get Allo, what it can do, how it can assist your business, and more.

3. Three Essential Questions to Ask Your Real Estate Clients
In this fast paced world, every minute counts and that is why it's essential to ask your clients the right questions before you take them to see homes. Asking them the right questions will help you get clarity as an agent who is showing them the properties. Here are 3 essential questions to ask your real estate clients.