Product Review: BrokerSumo Delivers Comprehensive Back Office Solution

Time and again, we hear from brokers and agent teams that are frustrated with the back office management technologies available to them. Some spend an arm and a leg for big name solutions with cumbersome tools that are never actually used. Some make do by cobbling together multiple tools that are not industry-specific. That's why we were pleased to see BrokerSumo recently come into the running with an 'all-in-one' answer specifically for real estate.

BrokerSumo is a robust new platform for brokers and agents to comprehensively manage day-to-day business—from human resource functions to commission management and even accounting. The single user-friendly portal offers only the features that brokers and agents actually need at an accessible price point.

Simple Agent and Account Management for Brokers and Teams

We were especially impressed with the way BrokerSumo streamlines all the processes and tasks that go into end-to-end agent management. For instance, onboarding new agents is straightforward and hassle-free with a clean user interface. While brokers can choose to input all of the new agent data into the system themselves, it is almost effortless to use the electronic onboarding platform that enables agents to e-sign and upload all the necessary documents.

After entering the agents' email address, assigning a commission plan, and adding the start date, brokers can select whether to use an existing onboarding package template or create a customized one. With a click of a button—voila!—the new recruit will receive an email requesting online completion.

With a single login to BrokerSumo's dashboard, brokers can also easily customize and assign agents' commission plans, as well as handle all accounting. Commissions are automatically calculated, including splits and all of an agent's credits and debits. Even agent and vendor billings and disbursements are smooth, as there's no need to write any checks. For any outstanding balances, an agent's credit card is processed within the system and payments are made electronically via direct deposit.

The best part of BrokerSumo's platform, however, is that it integrates with many popular transaction management tools like Dotloop, EZ Coordinator and ShortTrack, and Quickbooks for accounting.

Effortless for Agents

Mastering new technologies can be challenging for many agents—but BrokerSumo's agent portal makes it elementary. With this industry specific solution, agents can efficiently manage their transaction pipeline from contract to close, including tracking commissions and expenses. Easy-to-understand reporting functions help agents follow their lead conversion rate, sales volume, and more.

The Whole Package

In sum, we feel that BrokerSumo delivers on its mission to provide brokers and agents with a comprehensive, industry specific back office solution that is easy to use—and actually affordable. This back office management product eliminates the hassle of fussing with unwieldy programs that have unnecessary functions or trying to get multiple, single-function programs to work with each other. The user interface is streamlined for uncomplicated real estate business management at all levels of a brokerage.

We recommend trying it out for yourself—BrokerSumo offers a free 14-day trial (with no credit card required).

Next Steps

• Visit the BrokerSumo website to learn more about the product's robust capabilities and sign up for free trial use
• Research more tools for Back Office and Transaction Management