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4 Ways Your CRM Can Take Lead Conversion to the Next Level

wiseagent crm lead conversion next levelLeads. We all rely on them to bring new business into the pipeline, but their quality can vary dramatically, and a lousy lead is sort of worse than no lead at all. (Who wants to chase their tail?) Still, we work with what we have. Even if you don't have a full inbox of guaranteed conversions, it's important to manage your leads efficiently to optimize conversion.

Taking into account leads of differing quality, most real estate professionals would be thrilled with a conversion rate of 5 percent. The industry average is closer to 1 percent. So finding new leads while making the most of the leads you have should be a priority. Many agents rely on lead sources such as Realtor.com, Zillow, and others to identify prospects—but making customers out of them can take some help.

One of the things that a top-quality CRM can do is optimize those leads. A CRM can make the difference between just having lots of mediocre leads and having lots of approaches to use that will help you convert them. Here's how:

#1: Response Time

Automating your leads mean instant responses can be automatic. This is huge for conversion, since many inquiries go unanswered even though studies show that a quick (one hour or less) response will boost the likelihood of further contact by seven times.

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