Real Estate Sales: How To Get An “A+” In Building Client Trust

Shadow inventory, distressed properties, and volatile markets—all reasons that Real Estate buyers can feel uncertain about their decision to purchase a particular property, in a specific neighborhood, or anything at all. Your Agents have their fingers on the pulse of their markets, but how do they instill confidence in their clients that they are making a sound buying decision and trust their Real Estate Agent is providing knowledgeable market advice?

Often this confidence comes pre-installed if buyers are referred to your Brokerage from other satisfied clients. But taking this for granted and not maintaining a client’s trust can be the kiss of death for an Agent, as Buyers are rarely contractually bound to one Real Estate agent or Brokerage.

So, how does an Agent or Broker quantify their market knowledge in a way that will instill and help build the confidence of their buyers? By providing the best Real Estate market analysis, data and neighborhood information. The standard industry go-to for this kind of information is a CMA. While CMAs are a great tool for Sellers to help determine a listing price or a Buyer contemplating writing an offer, they are typically very property-specific and don’t address a broader Real Estate market trends and neighborhood “livability” picture.

A CoreScore report, available through RealQuest Express, is an excellent way to provide a Buyer with the neighborhood and market information they may need to feel secure in their purchase decision; and with the advice they have received from their Real Estate Agent. A CoreScore report can be presented on its own or can give a boost to the property-centric information provided in a standard CMA. CoreScore goes the extra mile by supplying neighborhood crime statistics, school performance scores, rental occupancy and how affected an area is by foreclosures or distressed properties. All of this information gives clients an excellent insight into their selected property and neighborhood, putting your Agents service and market expertise in a positive light.

Want to see a sample of the CoreScore report? Click here to download one now.