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How Real Estate Agents Can Write Better Email Subject Lines

January 25 2017

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Today, we're laser-focused on boosting your email open rate. That means we're going to focus on something you may not spend a lot of time on — your email subject line.

If you tend to write your email subject line right before hitting "send," you could be losing legions of readers who want what's enclosed, but remain unmotivated to click Open. Below are a few Do's and Don'ts that real estate agents can follow as they write out subject lines for their email campaigns.

1. Focus on localization

The experts over at MailChimpover at MailChimp, a leading email platform, say that using a city name is an even better way to boost your open rate than using the recipient's first or last name. This is excellent news for real estate agents who send out hyperlocal content.

If you send out a monthly market update to your sphere, be sure to namecheck your city or market area in the subject line. If you have your contacts divided up by neighborhood, subdivision or any other geographic factor, use those insights to power your subject lines and make them even more granular.

2. Use emoji!

If you subscribe to email campaigns from retail stores, election campaigns or other "of-the-moment" content, you've likely noticed that emojis are a fast-growing trend in email subject lines. It's no wonder — emails that stand out on your mobile device are less likely to be overlooked (or deleted in bulk).

And while it may seem risky to use emoji — which may not show up on desktop devices or webmail clients — Litmus reports that more than 56 percent of emails are being opened up on mobile devices. While we don't know exact stats, it seems possible that excited buyers and sellers may be even more anxious to open up emails on-the-go, so agents may find that emoji are a great way to boost open rates among active clients.

Here are a few examples of marketing guru Gary Vee using emoji in his emails subject lines and email preheader text:

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Of course, if you prefer to text with your clients, be sure to check out these REmojis, or real estate emojis that we profiled a few months back.

3. Keep it short and sweet!

MailChimp recommends a subject line should be a maximum of 50 characters, which makes sense when you consider that more than half your potential readers will be reading subject lines on their mobile devices.

In part two of this series, we'll share the words that you should and shouldn't use to draw even more attention to your subject lines!

To view the original article, visit the Tech Savvy Agent blogTech Savvy Agent blog.