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Facebook Ads: 5 Must Do's Before You Publish an Ad

January 25 2017

lwolf FB ads 5 dos before publishing

Facebook ads are now a widely popular advertising medium in the real estate industry. These ads have replaced traditional practices that were not only time consuming but expensive, such as door-to-door flyers, mailers, etc. Facebook is a great way to ensure your ads directly reach your clients. Some of you may already know how to create these ads, but if you are just starting out, check out this guide by Andrew Fortune for beginners.

Once you are comfortable with the idea of posting ads on Facebook, here are five must do's before you publish an ad:

1. Be sure of your goal

Decide what you want as the result of your ads. If it's website clicks, make sure you understand you will get only these clicks. Have a strong derivative to avoid disappointment.

2. Target the right audience

I know it is pretty simple to use the target section in these ads. Select the gender, age, region, interests and you are good to go, right? Maybe not. Learn to use the exclude and geographic targeting options for your ads. Exclude people who you do not want to target—this helps greatly in creating the right audience for you. Spend more time tweaking this and keep checking the meter to see how many people can potentially see your ads.

3. Make it visual

Take some great pictures and videos for your ads. If your ads are for a particular property, I highly recommend having high-quality images and videos. These images will help create interest and engage your audience. Here are some tips on how to produce amazing photos and videos specifically for social media. Bonus: check out this amazing cheat sheet of image sizes for social networks.

4. Set a start and stop date

It is easy to go over your budget. Always set a start and stop date for your ads and set a daily budget. This helps you keep track of the amount you spend; you can also see how your ads are performing and extend the end date, if necessary.

5. Use an appropriate call-to-action button

You should never use contradicting CTA buttons in your ads. Make sure that your CTAs align with the text that is used in the ad. It has to be direct and should be an instruction to your audience.

Every step is important before you push your ads live. It is okay to use new text or images for these ads. Remember, social ads are less formal than the conventional one. You can try and test before choosing a winner among your ads! Have an innovative or successful ad story? Let us know in the comments below!

To view the original article, visit the Lone Wolf blog.