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Get 319% More Ad Clicks (than Average) in 2 Easy Steps

Andrea Geller, a broker associate for Coldwell Banker Residential Brokerage in Chicago, Ill., recently saw nearly 13,000 views and more than 30 clicks on a digital real estate ad she ran using Adwerx.

That's 319 percent MORE clicks than the industry average! Her ads – targeting Chicago-area consumers – were placed on sites like Forbes.com and ABCNews.com, as well as on Facebook and Instagram.

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So, what's her secret and how can you achieve the same out-of-this-world results with your own ads?

Earlier this year, Andrea began working with Adwerx and had them design a standard agent advertisement which included her headshot, tagline, and link to her blog. They were performing well, but she knew she could do better.

When Andrea saw in the Coldwell Banker Generation Blue Facebook group that the annual Home Listing Report (HLR) was coming up, she thought this would be the perfect opportunity to switch up her ads with something new. Using data from the report, she showcased how local markets compared in the price of a 4 bed/2 bath home. She wrote a blog post in 10 minutes, included a photo she found on the CB Exchange photo library and set up a revamped Adwerx campaign.

And voila! Her ads began performing significantly better almost overnight. She was getting more bang for her buck simply by tying an already existing national Coldwell Banker campaign to her local market and using a fresh image.

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