Effective Reputation Management with QSC

The beginning of a new year is a great time to also think about how to strengthen your real estate brand and accelerate your business in the coming year. Our online Technology Guide is the best resource for understanding leading-edge services and vendors to support your success. At the heart of every brand-building plan is reputation management—and we feature the only qualified source for obtaining feedback from real clients.

The online reputation management system offered by Quality Service Certification (QSC) is the most effortless rating system for gathering client feedback and reviews. Individual Realtors can sign up on their own for an affordable annual fee or participate through their brokerage.

How It Works

Professionally designed and administered feedback surveys are automatically sent to clients at the close of every transaction. The survey covers 16 key industry-specific customer satisfaction points and can be completed by the client in minutes—it's free and clients don't even have to register to contribute their perspective.

Client reviews through QSC are the most reliable in the business, as they are independently validated by a third party with years of proven experience in measuring customer satisfaction outcomes in real estate. Unlike other rating websites where agents can 'game' the system by soliciting feedback from fake clients or, even worse, writing poor reviews about competitors, QSC's data only comes from validated clients who have closed a transaction with their agent.

The data is then aggregated to come up with a Customer Satisfaction Rating (CSR), or an average of all client responses encompassing the past three-year period. Consumers are more likely to trust QSC's ratings of agents or brokers because the review process is a closed system, giving agents and brokers the power of brand credibility.

In addition, the survey results provide agents with the capacity for broad marketability. Participating Realtors are provided a free profile on RatedAgent.com that includes contact information, a photo, service areas, and a website link. Agents can choose whether or not to make their CSR results, summarized responses to specific questions, and past client comments or testimonials public on their RatedAgent.com profile.

Realtors also have the option of displaying the results on their Realtor.com profile. Even more, QSC offers a widget to conveniently push the review data onto their agent, broker, association, and MLS websites.

With the QSC program, Realtors can be assured that potential clients can easily access online reviews that accurately reflect their professional service value. In fact, it's the only independent ratings program that meets or exceeds the accuracy standards set by the National Association of Realtors (NAR). In planning your reputation management strategy for the year ahead, QSC is an obvious choice.