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Grade Your Twitter Account!

April 06 2010

Curious to find out how your Twitter account is doing, compared the other millions out there? There is now an online grading tool that generates a score and report in seconds!

Twitter Grader was created by HubSpot and is a free tool that allows you to check the power of your Twitter profile compared to millions of other users that have been graded.

Go to

Just enter your Twitter username (password not needed) and you'll get an instant grade and report.

Simply knowing your score is not enough to learn how to increase that score and improve your twitterness.

Currently, Twitter Grader bases their grade on the following criteria:

1.  Number of Followers

2.  Power of Followers

3.  Updates

4.  Update Recency

5.  Follower/Following Ratio

6.  Engagement

Continue reading to learn more sprcifics about how this grade is determined and what you can do to increase your score, and overall Twitter influence.

The most common question I get at is about how the Twitter Grader algorithm (and associated rankings) works. Before we dig a bit into the details, it will help to understand the what before the how. What Twitter Grader is trying to measure is the power, reach and authority of a twitter account. In other words, when you tweet, what kind of an impact does it have?

Normally, we don’t like talking about the details of the Twitter Grader algorithm. This is for the same reason that Google doesn’t like to talk about its algorithm: revealing details increases the degree to which people try to game the system. So let's approach the question from a different way. If one were to look at data for a given user available in Twitter, what kinds of things would one look at to determine whether that user had power, reach and authority? Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context. Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter. Let me explain. One of the factors that goes into measuring your Twitter Grade is the number of followers you have. Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game. There are automated tools to do nothing but acquire followers by following a bunch of people. That’s true. It is easy to spike up your follower count. However, I would counter with this: If we were looking at two different Twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher Twitter grade. Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.

So, let’s go into the factors. Note: These are NOT in order of priority or weight (and they’re not all weighted equally—not by a longshot).

Algorithm Factors:

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach, and I did say all other things being equal.

2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.

3. Updates: More updates generally leads to a higher grade—within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.

4. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

5. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

6. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the Twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.

The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).

Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).

Chris Keller wrote the above article on the HubSpot blog called.  To read the original post, click here.