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Email Etiquette for the Real Estate Professional

lwolf Email Etiquette

We all know emails are now one of the primary ways to communicate. Over the past couple of years, we have seen a gradual increase in electronic mail usage over phone calls or actual meetings. I receive tons of email every year and I saw some stark difference between emails from different people. Some are extremely professional and some are super casual, but what is the best practice? Here are some quick tips on how to improve your email etiquette.

1. Greet

It's surprising how many people actually forget to add a cursory greeting at the beginning and end of a message. It's important to start a conversation with pleasantries—a hi, hello and thank you will go a long way. Remember, it's not just a real estate deal, it's a relationship.

2. Know your CC and BCC

Always take time before replying to an email. Understand what CC and BCC mean and use these features if necessary. If you are sending a mass email, make sure to use the BCC option in your email—especially when you are sending out newsletters or flyers.

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