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How to Make Your Listings Stand Out with Facebook 360

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We don't have to sell you on the importance of adding strong visuals to your real estate listings. As a real estate professional, you know that a picture is worth a thousand words, and directly contributes to the emotional decision making process of making a home purchase.

Many of us spend hundreds of dollars on companies that can produce virtual tours, or empty our budgets on expensive professional equipment so we can showcase our listings. Not every home we list requires that kind of technological investment, but all of them will require engaging, attractive visuals.

The technology landscape has changed, and people no longer want to jump in the car and drive to see 10 random homes in a day. (Neither do we.) The modern consumer relies on the convenience of viewing homes online at their leisure. Your challenge as a real estate professional is to make your listings stand out from the rest without breaking the bank.

Well, thanks to Facebook's new 360 feature, you can do that for free from your mobile device. You can give tours of exquisite home features, neighborhoods, yards, and so much more. And you can do it in minutes from your mobile device.

With Facebook 360, you can now place your prospective clients in the center of the action, ensuring there's something to see and experience at every angle.

Create a story with your photo that encourages your followers to explore your property the full 360 degrees. See our live Facebook example (You may have to be logged into Facebook to view it properly):

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