Creating More Dynamic Presentations with Cloud CMA

Selecting a comparative market analysis (CMA) tool may be one of the most mission-critical decisions for brokers and agents as it can make or break a client's choice for representation during their home buying or selling process. Clients have myriad questions beyond just wanting to know what their home is worth, and Realtors need the tools to show their expertise and win the listing. With over 70,000 agents nationwide employing Cloud CMA as their technology of choice, this tool has proven its merit for the real estate industry and we are pleased to feature it in our online Technology Guide.

All of the online tools in the Cloud Agent Suite complement each other to deliver a seamless process for creating eye-catching CMAs. With Cloud CMA, for instance, agents can generate personally branded reports with essential client converting features.

Cloud Streams provides additional lead conversion power to a Realtor's website, allowing prospects to sign up to receive free real-time listing alerts that are faster than Zillow, Trulia, or the MLS.

As an additional layer of functionality, Cloud MLX enables agents to share property listings with clients using hashtags on social media platforms.

Cloud CMA products help agents present their expert knowledge of the market to both buyers and sellers in a way that clients can easily digest—all on an iPad. Compared to the standard MLS printouts or last generation online applications that are bland and challenging to read, Cloud CMA offers a more dynamic experience, allowing Realtors to select among dozens of themes, fonts, and styles for engaging customization. Agents may either choose to present a map view of the property or more detailed satellite images that are large and easy on the eyes.

The CMA also includes pages that help agents address some of the most common questions buyers and sellers have like "How might short sales and foreclosures affect the value of my home?"  and "Why do I need an agent?" Even more, agents can incorporate their Zillow, RatedAgents, Reach150, Testimonial Tree, and RealSatisfied reviews into the reports to underscore their reputation with past clients.

The broker edition of Cloud CMA furthers agents' consistent communication of company branding. In addition to the features provided by the agent version, Cloud CMA for brokers also includes a branded page with a logo, header, and footer for each member of the team as well as the ability to create a custom cover. With the ability to incorporate property data from over 200 MLSs, every agent can create cohesively-branded CMAs, buyer tours, property reports, and flyers within minutes. Connecting clients with the brokerage's brand at every touchpoint is key to standing out among other companies and teams.

Above and beyond the superior value and benefits of the product suite, the most compelling reason to try Cloud CMA is that they are celebrating the year-end season by making all of their products FREE until 2017.