Aculist for Brokers: Big Data, MLS Powered

There are a few companies that have developed analytic and business intelligence tools for real estate. Terradatum, RBI, 10k, Altos Research, Trendgraphix, Realtors Property Resource, and others.

But this past year, one of America's leading MLSs, MLSListings, launched a new product called Aculist. Based in San Jose, Calif., MLSListings has some of the most advanced software developers in America, and they have leveraged those resources in ways that only MLS operators can. Aculist is something that is truly special.

MLSListings is a broker-governed MLS. It is important to understand that because it sets the scene around why an MLS would invest in a business intelligence product rather than purchasing one off the shelf. Board members representing firms like Coldwell Banker NRT, Alain Pinel, Intero, Keller Williams, Sotheby's, Berkshire Hathaway, RE/MAX, and others demand more information that allows them to better manage their brokerage business.

Aculist is different than many of the other solutions in two ways. The first is design. Great design comes from the user interface of an application and from the user experience. Aculist is very easy to use and the reports look terrific! The second component of Aculist is its connectivity to the live MLS database. It operates in real time. Many solutions in the marketplace today update only once a month, others once a day. Aculist is happening in real time.

Because Aculist is an MLS program, they have reimagined some reporting that is not readily available in the market from other solutions. Here are a few examples:

• Identify life cycles of firms and offices
• Reporting on closed transactions and pending transactions
• Highlight listings that may have an issue with too many days on market
• Highlight listings that have long escrow

Those are the special things, but Aculist does the hard work that is seen in many other competitive solutions that deliver benefits like:

• Competitive comparisons by firm, office, team, and agent
• Agent performance
• Market trends by MLS area, zip code, city, neighborhood, or custom polygon
• Company and agent performance by property type, price point, market area, etc.

Aculist was built by one of the nation's leading MLSs for brokers. It's a hot new product that you should take a look at before you renew with your current provider. You will be glad you did.

To explore more options for analytics solutions, check out our 2016-17 Technology Guide.