The Value of Your Value Proposition

How do you recruit new agents? How do you keep the ones you've got?

Just as agents need to prove their worth to their broker, brokers needs to prove their worth to the agents.

Here are three ways to you can use back-office data to strengthen your value proposition:

1. Insight

Show your agents how much money they've made this year compared to last. Email them their expense statements so there are no surprises. Show them how much money they can make by following your brokerage's standards. In doing so, you'll give your agents vital insight into how your brokerage fosters their success.

2. Strategize

Write a budget. Set their sales goals for the year. Set their expected commission rate. Then, pull up the budget at any time and compare their goals to their actual production. When you set goals for your agents and measure their progress in reaching these goals, you set about a realistic path to their success. They know exactly how to accomplish what they want to accomplish and you have helped them every step of the way.

3. Coaching

Not every agent is the same. Some excel from day one. Others have potential but may not know the ins and outs of being successful. You do. Back office data gives you insight into your agent's activity. They may be cutting their commissions to make a deal or they may have trouble converting leads because of their presentation skills. Pull up your back office data and use this information to coach your agents to success. They'll improve their business and you'll show them the value of your partnership.

Don't know where to start? Attend our webinar and jump ahead of the game!

To view the original article, visit the Lone Wolf blog.