What Are You Budgeting for in 2017?

It's that time again... budget season!

This is the time of year where companies are looking at the upcoming year and how they are going to spend their money to increase revenue. Marketing, sales, and operations—everyone has their favorite thing they are trying to get approved in the budget. Let's take a look at some examples:

Brokers trying to list and sell more luxury listings.

I talk to brokers all the time who are looking for ways to increase their average sales price. A great way to do this is to list and sell higher priced listings. This doesn't happen by itself. Sure, you can train your agents and do this organically, but most brokerages are looking for a luxury sales and marketing platform or affiliation that can put them in front of the right agents, sellers, and buyers. Again, all these things cost money. Which is the most efficient for the dollars invested?

Builder/developers trying to expand their sales footprint.

Many builders/developers are trying to expand their footprint of external agents. Typically, external agents produce 60 to 80 percent of their sales, so finding ways to get information in the hands of more agents is key. The question is, how do you get in front of more agents regionally, domestically, and internationally and how do you budget for it?

Builders, developers, and brokers trying to capture more multicultural and foreign buyers.

As the world continues to shrink, real estate has become a multicultural and global business. Whether it's helping the Hispanic American family moving across town or the Asian buyer looking to invest in U.S real estate, if you don't have a way to reach them and communicate with them in their language, you will find yourself at an immediate disadvantage. What is the multicultural and foreign buyer opportunity in your market and what kinds of dollars are you going to put behind an effort to capture this business?

These are just three of several reasons why builders, developers, brokers, and others are looking beyond the typical line items and putting dollars behind creative new and efficient ways to expand their businesses.

If you'd like to see how Proxio Showcase could help you with any of examples above, let me do a short demo for you. Proxio Showcase is a real estate sales platform that creates a faster and more cost effective sales process by creating amazing digital marketing and putting it in the hands of motivated agents worldwide while tracking activity, interest and leads.