How to Use Google Analytics to Understand Mobile Traffic

One of the biggest benefits of online real estate marketing is that you'll always have the data you need to understand how your website is performing – if you know where to look. Google Analytics provides a ton of valuable data about your website, but navigating the graphs, numbers, and jargon can be intimidating when you're not familiar with the details. While there's a learning curve involved, the insights that you get from your analytics will far outweigh the time you spent learning how to use them.

Your mobile site is one of your most important online properties, and today we're going to help you get familiar with how Google Analytics works for your mobile real estate website.

Bring on the Data: Making the Most of Google's Mobile Analytics

Mobile browsing is already absolutely huge, and it only seems to grow more popular year after year. The simple fact is that if your real estate website isn't optimized for mobile users, you're going to miss out on a major segment of your potential audience. Google Analytics will help you understand exactly how mobile users experience your website, and what you need to do to optimize your site for mobile devices.

• The first step is to take a look at what percentage of your visits come from mobile devices. This can be found under the advanced segments section of your dashboard. Check the boxes for mobile and tablets to view your percentages. Ideally, you want your mobile and tablet views to comfortably top the 25 percent mark, at the least. If your percentages are hovering below that mark, it's a good indication that your website could use some mobile optimization.

• You can get even more granular with your analysis by checking the size of the screens that people are using to browse your website. This information can be found from your dashboard by visiting In-Page Analytics under the Content tab, and selecting the Browser Window option.

• Screen size is important, because it tells you whether people are browsing from their smart phone, tablet or another mobile device. The smartphone is the most important device, because it's something that people tend to carry anywhere they go.

• Real estate is an especially good fit for mobile browsing because it's part fun, part business. People who are locked into the home-buying mentality will often pull out their phone to check listings, research communities, and connect with REALTORS® whenever they have a free moment.

• As you get familiar with Google Analytics, don't stop with learning about mobile browsing data. Analytics can also tell you where your traffic comes from, how long people are staying on your site, what types of content appeal most to your audience, and so much more.

• You're not going to "break" anything by browsing through your analytics, so you should feel comfortable doing some exploring on your own. The volume of data can be overwhelming at first, but you'll be surprised by how fast you pick up on what the numbers mean.

If your analytics show that your website could be doing a better job of appealing to your mobile audience, we can help! Contact Delta Media Group to learn how we can optimize your website for mobile browsing.

To view the original article, visit the Delta Media Group blog.