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What Does it Mean to Execute a Real Estate Transaction with Excellence?

September 16 2016

ixact transaction excellenceOn any given day, a real estate agent has a hundreds of tasks on the go. Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you're offering your clients.

Do you put a lot of effort into being nice to your clients? Personable and friendly? That's important, but being nice isn't enough. A professional REALTOR has to be outstanding at their job, relentless about meeting deadlines, professional in communications, and knowledgeable about executing a transaction.

You're assisting people with one of the biggest financial decisions of their lives. You are the expert and your clients are relying on your knowledge to see the transaction through successfully. Professional excellence is crucial in order to have a positive experience that results in repeat business and ongoing referrals.

Are you providing outstanding service to your real estate clients throughout the transaction? Ask yourself these questions:

  • Do you consistently meet every important date and milestone?
  • Are you efficient, detailed, and organized?
  • Do you return phone calls and emails the same day?
  • Do you conduct yourself professionally with all related parties?
  • Is your online marketing (emails, social media, website) professional and credible?
  • Do you regularly update your client on the status of the transaction?
  • Do you regularly go above and beyond the call of duty?
  • Do you keep in touch with clients even after you've closed the deal?

These questions are a good starting point for providing your clients with the best possible service.

How to Execute the Real Estate Transaction Successfully

A big part of securing more referral and repeat business is by providing your real estate clients with outstanding service. Let's explore a few ways you can wow your clients to win their loyalty.

Likeability is important when it comes to serving your clients, but knowledge and competence is irreplaceable. Clients aren't looking for a new best friend, they're looking for an agent who will get the job done right. If you're both professional and likeable, then you've hit the recipe for success.

Meeting key dates and milestones is non-negotiable when listing or selling a home. No matter how friendly you are, if you drop the ball on an important task, you won't secure loyalty from your client. Be meticulous about completing each of your tasks throughout the transaction properly.

Even if your client has bought and sold properties before, they are probably not as well-versed in the transaction process as you are. Be sure to communicate the process to them clearly so they aren't left in the dark. Maybe you are busy completing important tasks, but if your client isn't hearing from you, they might assume you're not actively working on their transaction. Remember to give your client regular updates on the transaction so they rest assured that you're on top of every detail.

A big part of providing excellent customer service is about communication. A good real estate professional sets clear expectations, communicates often and handles delicate situations with sensitivity. If you execute the transition efficiently and professionally, you've laid the foundation for more referral and repeat business.

To view the original article, visit the IXACT Contact blog.