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Facebook Groups for Real Estate: Love Them or Leave Them?

adwerx facebookgroups 1I remember when Facebook launched Facebook Groups. It was a great way to move specific conversations from Twitter or Facebook posts to a defined audience in one space.

For the most part, Facebook Groups provide great value to a like-minded community that wants to share as much knowledge as they can.

And the quality of groups seems to be attributable to the administrators who moderate them.

Facebook Groups for value and vivacious conversation

Two examples of effective groups targeted to the real estate community that I value in particular are Tech Support Group for Real Estate Agents and What Should I Spend My Money On? These groups were started by Curaytor founders Jimmy Mackin and two-time best-selling author Chris Smith. The conversations are moderated to stay on course in accordance with the guidelines established for the groups. There is a high caliber of sharing and learning in each.

Another category of groups where I find great value are my brand's groups. There is an official, closed group for Coldwell Banker associates around the world. It is the most effective way for the company to launch new initiatives, keep us all up-to-date and demonstrate how we all leverage the brand. It's become the place to share successes and learn from each other. Then there are breakout groups that have sprung up to take discussions to the local level or address the specific parts of the company's offerings, such as Coldwell Banker Tools & Systems started by Mike Bowler, Sr. of Coldwell Banker Hubbell BriarWood.

If memory serves me right, the first industry-related group I joined was Raise the Bar. It stemmed from an ongoing Twitter thread that used the hashtag #RTB.