What DocuSign's New 'Lead to Close Strategy' Means for Brokers

DocuSign revealed a new 'lead to close' strategy for real estate at last month's Inman Connect conference in San Francisco. But what does that actually mean? Here's a breakdown.

What is a 'lead to close' strategy?

"Lead to close" is a succinct summation of DocuSign's new mission: to make real estate transactions 100 percent digital, from lead generation through recording of the deed.

The heart of this strategy is integration with other major tools that brokers use. For example, one of DocuSign's newest partnerships is with Realtors Property Resource (RPR). Thanks to the integration, DocuSign users no longer need to enter property data into the program. That information is automatically pre-populated into DocuSign Transaction Rooms from RPR's database.

Another new integration is with Lantrax's back office and accounting solution, Profit Power. All data about a property sale is pushed from DocuSign into Profit Power. By connecting transaction data to financial performance, this integration gives brokers greater insight into their business performance. DocuSign launched a similar integration with brokerWOLF, Lone Wolf's back office solution, last November.

Connect the Tools You Already Use

Flexibility and choice are the key words here. DocuSign's aim is simply to let data from other solutions flow freely in and out of its platform in order to increase transactional efficiency and improve the overall user experience. Think of it as a hub connecting everything from loan origination systems to CRMs and even franchise single sign-on platforms like RE/MAX Integra's LaunchPad and Realogy's Zapstore. The company envisions brokers tracking data from lead to close, and gleaning insights like profit per lead and agent response times to clients along the way.

DocuSign is one of many transaction management platforms available to agents and brokers. Most solutions today offer varying levels of integration with other tools. To learn more about DocuSign and other transaction management programs (and what questions to ask when considering a purchase!), download our 2016-17 Technology Guide. It's free!