RPR Introduces Learn-as-you-go eBooks

Now is the time to take your RPR knowledge to the next level by checking out these brand new learning materials. Each of these topical eBooks, accompanied by corresponding videos and an online workshop, will show you how to apply RPR's data tools and reports to every aspect of your everyday business. Simply choose the format best suited to your learning style, interest and schedule, and you're off and running.

Getting Started With RPR

We'll begin by establishing your RPR comfort level—setting up your account and profile, covering different aspects of the homepage and then taking a deeper dive into the real guts and glory of how this all-important tool will become your most valuable, professional asset for years to come.

You'll learn to research properties, markets, neighborhoods and schools. We'll show you how to gain a competitive edge by creating branded property, seller's, and market activity reports; as well as valuation workbooks and flyers. And along the way, we've woven in tips and tools on how to use the RPR app when out and about with clients.

eBook | Online Workshop | Video Learning

The RPR Guide to Working With Buyers

You'll learn how to perform advanced searches, including using map layers and drawing tools, locating neighborhood and school information, and generating marketing materials that will create a wow factor for your buyers. We'll even share a few good ideas for moving the needle toward an A-list decision.

We'll reveal tips for making a solid connection with your buyer, then delve into the property research phase, followed by a look at the client-friendly reports RPR has to offer. We'll even cover FSBOs, the unexpected pit stop on your buyer's tours.

eBook | Online Workshop | Video Learning

The RPR Guide to a Successful Listing Presentation

This eBook will introduce a series of tools and techniques that will strengthen your keen sense of the market, your expertise in determining value, and your ability to bring a deal to close in the shortest time possible and at the highest price.

We'll start with simple searches of the subject property, the neighborhood and market conditions; and then dive into the one-and-only Realtor Valuation Model® (RVM®)—the only REALTOR®-owned, automated valuation product. Next, we'll learn how to generate a comparative analysis, refine a property's value, and then put it all together in a customized and branded Seller's Report.

eBook | Online Workshop | Video Learning

The RPR Guide to Geographic Farming

What should you think about when selecting your farm area? What type of property and market data will you deliver to homeowners? Let us show you how to build a start-to-finish, successful real estate farming strategy by tapping into RPR's extensive research and reporting tools.

Learn how to establish and calculate criteria for a marketable farm area and then generate client-friendly reports that will spark homeowner interest in that neighborhood. We will also offer tips and tools for conveying your value to For Sale By Owner listings, and conclude by sharing a great story about how RPR's app helped a rising New York City broker to hit the jackpot while farming a neighborhood in Brooklyn.

eBook | Online Workshop | Video Learning

The RPR Guide to a Successful Open House

Learn everything there is to know about the neighborhood and schools surrounding your listing, then master the art of creating marketing materials that will build your brand and create a wow factor for your open house. We'll even reveal a few good icebreaker ideas for making a positive and lasting impression on your soon-to-be new clients.

RPR has five customizable, client-friendly reports that will prove valuable in all stages of your Open House planning and presentation efforts. We'll lead you through each, including instructions on how to create, customize, save, print and share your RPR reports.

eBook | Online Workshop | Video Learning

To view the original article, visit the RPR blog.