Invest in Your People: Real Estate Coaching as a Retention Technique

Within the real estate industry, there is a constant struggle of attracting and retaining top talent. No longer can you expect an agent to stay on board year-after-year, simply for the sake of it. Firms must offer various perks and opportunities to maximize their agents' earning potential while also supporting their professional growth. The best way to show an agent that your firm is truly invested in their future and concerned about their overall growth is to offer coaching as an onboarding, developmental and retention tool.

According to realtor.com, "A great coach will help you eliminate limiting beliefs and guide you step-by-step to a higher level of profitability. Whether you are a new agent or an experienced professional, it doesn't matter. The right coach can get you to your next level faster and more efficiently than you can going it alone."

Coaching is an extension of traditional training methods that includes close observation of an individual or group, offering periodic in-depth assessments of their needs, weaknesses, strengths and accomplishments, while tying goals to what motivates them and offering guidelines and exercises to help them achieve success.

All real estate professionals can benefit from working with a coach to sharpen their skill set to attain greater results. More specifically, a coach will provide your agent base with:

• Greater focus
• A stronger sense of accountability for their goals and missteps
• Insight into their business activities as it affects growth and profitability
• Ways to generate new ideas and leads for their business
• Techniques for overcoming constraints that prevent them from nurturing and closing leads
• More effective ways to maintain relationships with current and past clients

As a brokerage, it's a win-win. If you offer your team the right tools, pay attention to their progress and help them along the way, they'll become confident top producers in no time. By offering coaching as on ongoing training technique, you can:

• Increase income and productivity
• Improve company image to aid hiring
• Enhance risk management by ensuring knowledge of laws and regulations
• Build employee loyalty, reducing turnover
• Provide ways to recognize achievement

In order to retain your agent base, you must be strategic in your approach and willingly implement techniques that put your agents first. What better way to do so than developing your people? Learn more about the products cutting edge tools available to help your agents grow their business, better manage incoming leads, and communicate more effectively with clients.

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