A No-Cost CRM Solution for Real Estate

Our annual Technology Guide features products and services that position themselves to accommodate some key areas of software productivity for real estate professionals. One of those companies that has been deriving a high quality service in the industry for more than a decade is Listingbook. The company recently released a completely new platform for real estate agents.

Listingbook is a unique company because they offer their services as a "freemium." That means that you can use their application for free, but some of the features of the application are only available if you upgrade to their premium level. RE Technology believes that the service offering of the free product is definitely worth having a look at – especially if you are not using a CRM today, don't have a website today, or if you may simply be looking to reduce the fees that you may be paying today.

Listingbook has much of the same functionality that you get from the MLS client portal. You can add and manage your contacts, you can save searches, and it comes with a consumer facing website. It's better than the MLS and there is no charge. They cover the costs of the service by putting some ads around the page that are non-obtrusive. Listingbook provides your buyers with a better look and feel to listings than what you find in MLS systems today and they incorporate tax record data and neighborhood data. If you check it out, you will be impressed.

Beyond the core of buyer listing alerts and contact management are a number of other enhanced features that complete Listingbook as an excellent tool. The solution allows for custom buyer and seller property flyers. They provide listing activity reports to show how much engagement a property is getting online – a key determinant of market velocity that puts pressure on pricing.

Everything is free if you don't mind the ads and Listingbook branding. If you want the agent branding package, you pay less than $30 per month – usually a lot less, but it varies by MLS Market. Listingbook is available in approximately over 100 MLS markets. They are adding more every day.

Visit Listingbook.com today and set up your free account. You simply pick your state and select your MLS from the drop down list.

If you have questions or want to speak to a salesperson for a demonstration, you can call Listingbook at 866-353-3456.

• Read our Listingbook product review
• Download our free 2016-17 Technology Guide