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Build, Promote, Engage: 3 Quick Ways to Find and Convert Online Buyers

July 11 2016

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We hope it doesn't surprise you that, according to the National Association of REALTORS®, 89% of buyers say they get information from online websites and 57% are leveraging tablets and mobile applications.

Do you have a digital strategy for drawing in buyer leads? Below are three quick ways to optimize your web presence for buyers.

1. Responsive lead-capture website

The first step to getting buyers to convert online is to build different places for them to visit and engage. Your website should be:

2. Build out your testimonials

Get testimonials everywhere — and we mean everywhere. Add them to your website, your real estate search portal profiles, your LinkedIn and Facebook pages and to Yelp or other local review sites.

Pro tip: Copy and paste 10 or more existing testimonials as "recommendations" on to make the filter cuts!

3. Boost your social media posts

Next, create property-centric or market-centric social media posts to ensure your marketing messages are hitting interested, local buyers. Here's a great example of a post that has been working for Lab Coat Agents' founder Nick Baldwin. He writes:

An ad copy style that's really been working for me is the one pictured here.

  • The forward slashes with text in between in all caps because it catches the eye.
  • A short description
  • Basic property info
  • Offer to show more info and price, which leads to a lead capture landing page or forced reg listing
  • Post 5-6 photos along with the copy

Without fail, I will get no less than 15-20 leads every weekend when I run ads like this for new listings.

tsa NickBFB 1

Share your insights

These are just a few tips to get you started as you hunt for online buyers. What are your best tips for online buyer engagement and conversion? Share them in the comments!

To view the original article, visit the Tech Savvy Agent blogTech Savvy Agent blog.