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Friday Freebie: Guide to Warming Up and Converting Website Leads

May 13 2016

frifree tp guide warming converting leadsDid you know that it takes 52 touchpoints to convert a brand new lead into a closed transaction? That's a lot of moments to prepare for!

We found that stat via 6 Ways to Warm Up Website Leads, Build Relationships and Increase Your Conversion6 Ways to Warm Up Website Leads, Build Relationships and Increase Your Conversion, a new guide from Top Producer. This free PDF offers six actionable strategies agents can follow to engage consumers from the first contact through closing.

We must be feeling inspired today, because the guide had us brainstorming extra ways to leverage each of their tips. Here are their six strategies, with bonus advice from us. (Be sure to downloaddownload the guide to get the full details!)

  1. Be as tech-savvy as your prospects - According to NAR, 89% of real estate consumers use mobile to search for homes. Have a website? Make sure it's mobile friendly. Consider getting a branded mobile property search app you can share with clients. And be mindful of when to text, email or call.
  2. Respond promptly - You're 100 times less likely to convert a lead if you respond in 30 minutes rather than 5. If you can't commit to that kind of response time, consider setting up an autoresponder for incoming leads.
  3. Build rapport through valuable information - Realtors have access to information that consumers want, like market data. Leverage itLeverage it on your blog, social networks and/or via email marketing efforts...
  4. Update regularly - ...but don't let the information get stale! Stumped for new things to share? Check out these 5 ideas.
  5. Don't forget - Lean on your CRM to stay in touch. Use it to automate drip campaigns, set reminders to reach out, and save notes about clients.
  6. When in doubt, try again - Sometimes you lose touch with people, and that's okay! You can still get back in the saddle and rekindle things.

Want more proven strategies for engaging leads? Get scripts for lead follow-up and texting in a free, live webinar next Wednesday. Reserve your seat today!Reserve your seat today!

About Top Producer

Top Producer® is North America's leading provider of marketing and lead generation systems for Real Estate Professionals, offering a full range of leading-edge, integrated contact management, lead generation, lead incubation, postcard marketing and web marketing solutions. For over 20 years, they have been dedicated to helping real estate professionals succeed, adapting their systems to address even the most pressing challenges of the industry. The Top Producer system has been rigorously tested and proven by the real estate industry to increase leads and sales. The company is operated by Move, Inc., a subsidiary of News Corp, who is a leading provider of online real estate services.

Know of a Great 'Freebie' We Should Feature?

Did you find a great freebie (a free or trial version of a product, free guide, etc.) that you think your colleagues should know about? We'd love to hear more about it and possibly feature it as a Friday Freebie! Contact Kelly Phelan at kelly[at] to learn more.