Brokers Can Help Agents Drive Success through Communication Support

There are plenty of agents who are excellent communicators – verbal, written, social, visual. But there are more agents who are not, and as their broker it is important that you take care of them.

Communication is a large beast with many heads that mean different things to different people. There is a significant science behind it, but brokers do not need to be scientific when it comes to supporting agents with their communications challenge.

The first way for brokers to support agents in communications is to supply content that they can send to their customers. If you leave the responsibility up to the agent for writing, many agents will not dedicate the time.

We also recognize that writing content is sometimes a challenge for the brokerage to master. In the early days, many lead generation and marketing platforms were an open vessel that brokers needed to fill with content for drip marketing. If the broker did not get around to it, that vessel never sailed. Today, many solutions offer expertly written content into their products on delivery. You can use it or modify it. It's your choice.

Making communication tools easy to use is the second way that brokers can support agents in success. We call these triggers or campaigns. Certain events in homeownership, or the process of buying or selling a home will naturally trigger communications between the agent and the customer. A single event is a trigger. A series of triggered communications constitute campaigns.

What we know is that good communications delivered at the right time drive success in real estate. For more information on communications best practices, see the articles below:

• Be a Better Communicator: 18 Resources that Can Help
• Getting The Word Out Through Agents
• 10 Ways to Upgrade Your Communication Skills in 2016
• 3 Email Newsletter Topics to Hook Real Estate Prospects