Snag Senior Clients with Superior Downsizing and Relocation Services

It's no surprise that downsizing and relocation services are trending upward. The aging baby boom generation is large, and has also lived large, both in terms of family and square footage. This has left empty nesters in need of more humble habitats, especially those preparing for retirement. The best part? Trends like this offer astute real estate professionals ample opportunity to broaden their client base.

How can you help downsizing work for your business?

Offering free seminars, to-do lists, and tips-and-tricks brochures for downsizing and relocating seniors is a great way to up the ante on your real estate services and bring new clients in the door. Seniors often feel daunted by the amount of work it takes to pare down. Assuaging their angst is a great way to help them move on – literally and figuratively.

Demystifying decluttering for retirees

Relocating retirees need a plan – and a little help. You can:

• Encourage enlisting - Enlist the help of family and friends for physical and emotional support – and enlist professional support (packers, movers, mental health counselors) when needed.
• Teach the "one-year rule" - Donate to charity or throw away anything untouched/unused for more than a year.

• Plan ahead - Help them plan their new, smaller space. Then have someone help them host an estate sale, such as family or local/online companies that specialize in helping seniors move.
• Stick to it - Use colored sticky notices to ID containers for saving or donation. Color code valuables (jewelry, art, personal documents) as well, removing them to a safe location where they won't be confused with donation piles.
• Make mementos - If clients worry about not having space to keep an item, remind them that they can remember it by taking a photo of keepsakes from family and friends before donation.

Missing out on the latest real estate trends? You could end up downsizing your business.

To view the original article, visit the Properties Online blog.