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Real Estate Email Marketers, Rejoice – Americans Are Email Obsessed!

March 07 2016

ixact email martketingThere’s good news for real estate email marketers – Americans are obsessed with email! A study by Adobe Systems, published in Forbes magazineForbes magazine, states that adults spend over six ours a day checking email. Study participants say they check email “around the clock.”

And if you thought email wasn’t hip enough for Generation Y, guess again! Millennials check email more frequently than Generation X or Boomer users.

Email obsession knows no boundaries. Ninety percent of study participants check personal email while at work – and check work email on personal time. Sneaking a peek at email is an irresistible urge, and is often done in the midst of some other activity.

For example, study participants admitted to reading email while watching TV, and while talking on the phone, or while using the washroom, and even while driving their car. About 30 percent of them said that checking email is the first thing they do each morning – before getting out of bed!

However, there are some common complaints about emails. According to the study, pet peeves include:

  • Long messages that cannot be read without scrolling
  • Messages that take too long to open due to images
  • Spam
  • Repetitive/pointless messages
  • Too many messages

The Adobe Systems study presents some important takeaways. To capture attention with your real estate marketing emails, you must:

  • Be concise
  • Use graphics and attachments sparingly
  • Be issued very early in the morning – or sent during the workday
  • Include short subject lines that are true to message content
  • Follow a reasonable interval between messages
  • Contain content of interest and value to the reader

One last note: 47% of study participants said their use of email was likely to increase during the next five years! It’s time to strengthen your email marketing with a robust CRM for real estate. Effective email marketing requires an easy-to-operate, proven system to manage your lead database, and to make consistent lead contact for top-of-mind awareness.

To view the original article, visit the IXACT Contact blog.