Who Spoke to Your New Customer?

New customers contact your brokerage every day to get property information. More than half of the time, they are never responded to. It is a tragic condition of every brokerage driven by business rules that are totally understandable. Brokers send leads on company listings to the listing agent as a general rule. And that is a good rule. But there are new trends emerging.

A lot of leads are garbage, and top listing agents get worn down by the time suck of following up on dead end inquiries. After a while, they stop responding. The good news is that there is a path to success with automation. Here are two proven lead triggered responses that are providing amazing results for many brokers:

1. "Thank you for inquiring about {insert address here}. Would you like me to provide you with a virtual tour of the property or set up a private showing?"

2. "Given the number of days that this listing has been on the market, it is likely to have offers in the next day or two. This listing is currently active and I would be happy to schedule a showing for you. What is the best number to reach you at?"

These automated drip messages respond to the consumer immediately upon the receipt of a listing specific lead. The conversion rates will amaze you.

Auto-responders will never be better than a real agent response, so there is another triggered automation that works really well. When the listing agent does not respond in five minutes, the lead is directed to the next available agent until an agent responds. It is rare for a lead to bounce to more than three agents, so consumers are typically responded to within 20 minutes. This is a huge improvement.

If you have any questions about configuring your lead response strategy, let us know in the comments below!