5 Post Ideas to Kick Your Blog or Newsletter Into Gear

It's March and the busy spring selling season is quickly approaching. If your blog or business social media profiles have been in hibernation all winter, it's time to give them a nudge. Getting back to posting regularly can be a challenge, so we're making it easy on you. Here are five topic ideas that you can write about for your blog, Facebook page, email newsletter, and more.

1. Top 5 Mistakes Sellers Make About Pricing

As an active agent, you likely have plenty of first-hand experience with sellers who have thought that their property was worth much more (or less) that it actually is. Use those experiences to write a post that educates potential sellers on sound pricing strategies. List common mistakes that sellers make and explain how your readers can avoid them.

Don't forget to mention that homeowners can't rely on the automated valuations they see on search portals, and explain why. That opens up the opportunity for you to talk about how you price a home and the tools you use, like CMA software or RPR, that help you price properties accurately.

2. Local Spring Break Ideas for Families

Spring break's not just for rowdy college kids; K-12 students typically get a week off during the spring, too. That means parents will be looking for ideas for family trips, or for entertaining the kids closer to home. Write up a list of family friendly "getaways" that are a short drive from the area you serve. This post can double as an informative post that attracts the attention of out-of-towners that may potentially be looking to buy or learn more about your area. Not all families have the opportunity to take a spring break vacation together, so, alternatively, you can list local activities or fun daytrip ideas instead.

3. The Tax Benefits of Homeownership

We're in the middle of tax season, and so maximizing deductions is on the minds of many right now. Take advantage of this with a timely post that talks about the tax breaks homeowners receive like mortgage interest deductions, certain closing cost deductions, capital gains exclusions, and more. This is a great post for targeting renters who may be considering a leap into homeownership, so don't forget to add a call-to-action that encourages first-timers to contact you for more information.

4. Easter Activities in [Your City]

Many cities hold holiday themed events like easter egg hunts around this time of year. If your town doesn't, it's likely that organizations like churches, schools, and even businesses do. Write a list of these events in your area that you can share with your audience. Don't forget to include the date, time, and directions in your post. If you're feeling extra creative, add these events to a PDF calendar that your prospects and clients can print out.

5. Monthly Market Report for [Your Town]

As an agent, you're a rich source of real estate market information in your area. Homeowners want to know this data, so schedule a monthly summary post about movement in your market. Don't just list numbers, though. Add a little color by interpreting the data for your readers. Are home prices up significantly from this time last year? Is one neighborhood far outpacing others in time on market? Does it seem like a particularly good time to buy 4000-5000 sq. ft. homes in your area, thanks to favorable pricing in that market segment?

This is a great post for targeting seller leads, so add a call-to-action that invites homeowners to contact you for a complimentary home valuation.