Further Evidence of Trulia's Last Gasp

The image above is the weekly report for a brokerage with 291 listings on Trulia. They got two leads out of 12,636 detailed property views and 29 visits to their website.

The same brokerage got about 12 or 13 leads per week back in 2014 on 167 listings from 6,737 property views and 167 visits to the broker website:

Let's take a second to compare.

Leads per listing went from .0778 down to .00687. For brokerages who are publishing listings on Trulia today to drive leads, this is about as close to no leads as you can get.

Website visits from Trulia in 2014 were pretty healthy. Visits per listing was 1.065. Today, visits per listing has plummeted to .099. For brokers who are publishing listings on Trulia to drive traffic to their broker website, this is an enormous drop.

Property views per listing has gone up slightly, which is astounding given that the “traffic” on Trulia has doubled. This makes the traffic reported on Trulia to look conspicuous. Property views per listing went from 37.8 in 2014 to up slightly at 43.42. By this metric, there has been some improvement in the reach per listing.

I am thankful for the opportunity to have worked with so many of the people who built Trulia that are now sprinkled across the real estate industry. It must break their hearts to see the painful fall in effectiveness of a company they worked so hard to develop.