February 19 2016
As a real estate professional, you know there are few things more valuable than a good lead. Getting that contact information for a potential client, from phone numbers to email addresses, is essential in attracting attention and gaining visibility in your market.
There are lots of ways to get leads–some methods are a waste of time, while others produce all kinds of viable contacts. We help our clients harvest excellent real estate leads using Facebook, and they are seeing some impressive results as they capture, convert and close.
To understand why Facebook is so valuable in real estate lead generation, let’s review what makes a great lead. Every real estate professional knows the feeling of scrambling around for leads. After all, the more leads, the higher your conversion rate, the more clients you gain, and the better your business becomes. Finding leads and cultivating them into clients takes a lot of time and patience, but if you do it right, the rewards are well worth it.
Because there are plenty of competing real estate lead generation sources out there, it can be overwhelming to figure out where to turn and which systems and methods are the best use of your valuable time and money. Top producers know how to find, convert and track leads and increase the number of clients they are working for—do you?
So what does all this have to do with Facebook? We’re glad you asked.
There’s no doubt that Facebook is a treasure-trove of real estate lead generation possibilities. Those who seek the most effective and efficient methods of getting actual contact information for potential clients will definitely benefit from working with a company like ours that has experience in harvesting viable leads via Facebook.
Here are five benefits of Facebook real estate lead generation:
1. Real People and Real Contact Information
Because Facebook requires each account to be connected to a real person and viable email address, there isn’t a lot of dead-end information to be found on the popular social media site. Other sources of leads can be rife with fake or outdated contact information, but active Facebook accounts are more likely to contain up-to-date methods of communication.
2. More Bang for the Buck
Facebook isn’t nearly as costly as other lead generation sources, and you'll generally see conversion rates that are above the industry standard. According to sources, Facebook has a lower cost per lead, about $5, versus the standard of around $10 to $20 per lead. This means that you can spend less for better leads, and who doesn’t love that?
3. Geographic Targets
Because Facebook also gathers information from account holders based on their geographic location, it’s easy for those who know how to mine the data for geographically targeted leads. In other words, real estate agents can promote themselves to potential buyers and sellers right in their region or city, and sometimes even down to specific neighborhoods. There’s no wasted time, money or efforts cultivating relationships and promoting their services to people who will never become clients.
4. Demographic Targets
Similar to the geographic information that Facebook collects, demographic information is very valuable to real estate agents. Getting demographics from Facebook allows real estate agents to hone in on particular groups, no matter what age or stage of life they are in. Targeted messages to a particular demographic can help turn leads into clients.
5. Ideal for Nurturing Leads
As a social media platform, Facebook has transformed how people shop and seek out information. The interaction makes it so much easier for real estate agents to not only gather real estate leads for initial contact, but to nurture the relationship. Far too many real estate agents think a lead is a dead end or the person is not ready to buy or sell right now. The truth is that nurturing leads for months and even years pays off in the long run in establishing a brand and a reputation. When leads are ready for real estate services, they’ll turn to who they know and trust.
There’s no doubt that Facebook is a powerful source of getting real information about potential clients and real estate professionals who ignore this popular social media platform, or don’t use it to its full advantage, are destined to miss out on lots of business.
To view the original article, visit the Inside Real Estate blog.