Friday Freebie: Twin Solutions Prevent Leads from Falling through the Cracks

Nothing's more bittersweet than the one that got away. You attracted them, maybe even got their phone number. But when it came time to take the next step, you dropped the ball by hesitating... and they moved on to someone else who was better at taking care of their needs.

I'm talking about leads, of course. Unless you have strong follow-up plan, any skill in attracting new leads means nothing. It's not uncommon for agents to fail on the follow-up, though. In fact, a study on agent responsiveness found that 48% of buyer inquiries were never responded to. Of those that did respond, the average response time was over 15 hours--long after the chance to convert that lead has dropped precipitously.

Agents looking to seal the cracks in their follow-up process should look to two technology trends: integration and automation. Today, we're looking at one solution that offers both.

Free 5-Week Trial of Integrated Website and CRM System

Want to dramatically increase the likelihood of converting leads? Follow up with them immediately. IXACT Contact automates this process by creating a seamless lead pipeline that spans a Realtor website, CRM, and email marketing system.

Imagine this: a new lead comes in off your website and is automatically added to your CRM. During this process, your new contact is also assigned to a drip marketing plan and immediately receives a follow-up email from your system--complete with your branding and contact info. The lead feels acknowledged and you don't feel pressured to interrupt whatever you're doing to respond.

That's what IXACT Contact's integrated system is all about. For years, they've been known as a CRM with built-in email marketing capabilities. However, last fall they launched an agent website solution that's integrated with the CRM--and can therefore automatically manage incoming leads--at no extra cost. You can learn more about it in our product review.

If you'd like to give IXACT's integrated system a try, they offer agents a free 5-week trial. There's no heavy lifting either--IXACT will set up your website and import all your contacts for you the same day.

About IXACT Contact Solutions Inc.

IXACT Contact® is an easy-to-use web-based real estate CRM and marketing solution. IXACT Contact includes robust real estate contact management, powerful email marketing, and mobile friendly REALTOR® websites. IXACT Contact helps real estate agents generate leads that convert into clients, keep in touch with past clients, hot prospects, and important referral sources, and stay organized and in control as their business grows. IXACT Contact's "lead to lifetime client" real estate marketing system includes unique features such as the industry's only automated monthly real estate e-Newsletter that's written and designed by real estate marketing experts, automated keep in touch call reminders, Email Campaign Reporting, and IDX-enabled REALTOR® websites. The Active Business side of the system helps agents keep control of transactions by managing all the to-do's associated with listings and buyers.

Know of a Great 'Freebie' We Should Feature?

Did you find a great freebie (a free or trial version of a product, free guide, etc.) that you think your colleagues should know about? We'd love to hear more about it and possibly feature it as a Friday Freebie! Contact Kelly Phelan at kelly[at]retechnology.com to learn more.