Top Producer Nails Lead Conversion

Top Producer® is one of the most modern CRM solutions in the nation. It has been developed over decades to deliver success to agents. As the name would suggest, it is for top producers – or, more clearly, agents who plan their work and work their plan.

Agents who are working their sphere of influence and have an online footprint with a website, IDX, and online advertising are generating consumer engagement. That means that you have a sales funnel and that you need to be working it every day.

Wouldn't it be nice if you had an assistant that would hand you the list of your top five prospects every day? That is what agents requested from Top Producer, and it's available as a feature called Follow-Up Coach.

Top Producer CRM will act as your virtual assistant, surfacing your top five prospects each day.  Better yet, it totally works on mobile so you do not even need to open your computer.

Here is a little more detail.

Every client has a detailed action plan in Top Producer. You can keep the suggested plan that has been curated by the nation's top real estate professionals or modify it to your own style. The most important tasks from the sales plan are pushed to you each day. This is where the magic happens. You are not only reminded of the task, but the virtual assistant builds the information you want to give your client and supplies it to you to review, modify, or just send.

2016 is going to be a great year for well-organized agents who stay focused. Don't expect transactions to drop into your lap. In a flat market, agents who work their sphere will get ahead and stay ahead.

As the old saying goes – a lead is a customer that someone else did not stay in touch with.