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How a 375-Unit Super Agent Uses Technology

victor hg lindahl

Kris Lindahl is pictured here on the left with RE/MAX President Jeff Lewis and top producing Nashville agent, Gary Ashton

Super agents and real estate teams are changing the dynamics of real estate. RE Technology CEO, Victor Lund, met up with Kris Lindahl from Minnesota to learn about his success and the technology tools that he leverages in his business.

In terms of production, Kris Lindahl was doing over 150 units a year with one assistant. He realized that for his business to grow, he needed to develop into a team to support expansion. Today, the Lindahl team just completed a year of 375 transactions supported by 10 people with a total dollar volume of just under 100 million.

A primary component of Kris' success is centered on his website domain strategy. He owns some fantastic URLs - MinneapolisRealEstate.comMinneapolisRealEstate.com and SaintPaulRealEstate.comSaintPaulRealEstate.com. Knowing this does not provide you with much help, but I would suggest that in your market you seek out domain names like "cityname+real+estate+blog.com" or "cityname-real-estate.com" or some other derivative. The takeaway here is that not only is a good domain name a valuable asset for success, but what you put on the domain is also a key ingredient.

In Lindahl's case, he is contracting with Real Estate WebmastersReal Estate Webmasters for his website. His primary site is KrisLindahl.comKrisLindahl.com. "I generate a lot of leads off of my website, but where it really helps is in listing presentations," says Lindahl. "I explain to sellers that in working with me, they gain access to the largest RE/MAX office in the world – RE/MAX Results, the international reach of REMAX.comREMAX.com – and only with me will they be featured on my popular area websites that are optimized for the way that consumers search."

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