How RPR Covers Every Angle of Buyer-Realtor® Relationship

• Know the market
• Anticipate objections
• Find a match
• Close the deal

Wish it were that simple? Of course, but we know it's not. Being a buyer's agent in the information age has challenges probably not worth repeating here. Rather, here at RPR, we offer solutions—simple, reliable, and accurate tools that help REALTORS® successfully execute every step of the home buying process.

We were recently reintroduced to a REALTOR® from the Boston area who, along with all 240 of his agents, use RPR in every facet of his operation, notably when working with buyers.

"Buyer expectations come in all shapes and sizes but one thing is for sure: they all expect accurate, timely information," says John Connolly, Vice President of SUCCESS! Real Estate, Boston, Mass. "From basic characteristics of the home to a thorough analysis of local market conditions, REALTORS® really need to be on their game."

Here, John shares how RPR helps his entire team remain relevant when working with buyers.

It starts with searching for the:

Right Property

"RPR's database has hundreds of datasets and filters to get to where you want to be. Recently, we've relied a lot on heat maps during property searches. With that, we can easily tell if a client is interested in a home that lies within a flood zone. They'll want to know up front whether they're going to need flood insurance. A hot button issue these days."

At the Right Price

"It's easy to put together buyer tours using RPR, especially when I can support the data with solid evidence that can either affirm or deny the seller's asking price. RPR has pricing tools in place that help us pinpoint value with razor-like precision."

In a Preferred School District

"A client of mine wanted to purchase a home within a 10-minute drive of a specific school. I entered the address into RPR, mapped out a 10 minute drive time, calculated the mileage, and easily mapped out our search area."

In a Desirable Neighborhood

"Using RPR, we can analyze neighborhoods to help our clients understand the people, economy and quality of life in the place they might call home. We can identify walkability scores, and points of interest like hospitals, restaurants, grocery stores ... anything that would be important for a homeowner to know."

With Deliverables that Make a Difference

"And then we wrap it all up by creating reports from RPR. Property reports, school reports, neighborhood reports, market activity ... buyers love them all and it really makes us shine as REALTORS®, especially because we can customize the reports with our name, logo and contact info."

John's endgame?

Johns wraps up his comments with a final plug for what he claims to be one of his most powerful tools in the RPR arsenal: the platform's data and reports are accessible 24/7 from a desktop, phone or tablet.

"I'm with my buyers, they have a question or see a property that isn't on our list. I can instantly pull up the info using my RPR app and we can all look at the same thing together. I can even send them reports from my phone. RPR is a game changer in this industry!"

To view the original article, visit the RPR blog.