December 29 2015
Just as we surround ourselves with loved ones around the holidays, so too we should think about who we should surround ourselves with at work--who we want on our team--in the year ahead.
One of the best things brokers can do to build a strong business is fill their firm with top producers. This is easier said than done, however. To help you in your recruiting efforts in the year ahead, we've rounded up our best articles about recruiting from 2015. Use them as a map to boost your recruiting efforts in the year ahead.
1. The Right Recruitment Strategy for Long-term Success
Trying to lure new agents with features, perks and incentive packages, or even prospective career growth data, may seem good in the short-term, but it is not the key for long-term success. In addition, savvy agents aren't buying these tactics anymore. So what is the right recruitment strategy? By building an authentic trust between yourself, your firm and your potential new hires, your business can grow on a cultural foundation intended for long-term success.
2. Recruiting or Retention of Agents?
In a recent meeting I attended of broker owners, there was a question posed: What's more important in your business – Recruiting or Retention of agents? There seemed to be an overwhelming lean toward recruiting and it is hard for me to understand why. Are we overly concerned about getting people in the door to the detriment of the people already amongst us?
3. Step One on the New Organizational Journey Is the Talent Search
With all of these trends, forces, and dynamics occurring within such a limited operational time, decisions relative to prioritization are likely to be especially difficult. The purpose of these comments are to support a recommendation that recruiting the appropriate talent to manage and inspire the new business model ought to be job one. A strong argument can be made to support the proposition that the single most important word in the industry vocabulary is going to be T-A-L-E-N-T.
4. Best Practice: Agents Switching Brokers
I was sitting in a broker's office having a casual meeting. Her office manager sent her a text to ask if he could interrupt. One of the top agents in the office who creates more strife than good was threatening to leave—again. She politely excused herself for a minute and returned a few minutes later. She shared the story with me and I asked her what she did. Her statement was succinct and I shall never forget it. She said, "I shook the agent's hand and told her, 'Thank you for the pleasure of working with you, we are going to miss you.'"
5. Agent Recruitment: How to Spot a Gem
Great explorers know how to find the hidden gems. As a broker, recruiting agents is much the same. How can you spot a gem from a fake? How do you sift through the sediment of a crowded industry to spot and attract gold? It helps to look for certain qualities, much like a gem hunter digs through and filters the rocks in search of treasure. If you see these 6 qualities, you know you've found a gem.
6. Online Marketing is for Sellers, Recruiting, and Retention
If I were to build a lead conversion team for a real estate brokerage today, I would start by doing a personality profile to find the types of agents who are easiest to like and trust. Obviously, this does not work for real estate because of the democracy of a brokerage culture. We are all equally qualified, right? If you agree that you cannot force a relationship between a willing buyer and a random agent who gets a lead, then you can position the process of online marketing differently. Online marketing is for sellers, recruiting, and retention.
7. Building a Team for Your Real Estate Practice
Need to expand your real estate team but don't know where to find the right people? Bob Corcoran, founder of Corcoran Consulting and Coaching, offers recruiting advice in this new video. Corcoran says there are three key ways to recruit folks for your real estate team. Here they are.
8. Three Requirements for Recruiting Millennial Agents
When it comes to real estate, millennials are hard-working and willing to go the extra mile to help build your company. Millennial buyers also are more likely to work with millennial agents, giving them an edge as more younger buyers are making their way into the market. Here are three ways to entice more millennial agents to work for your brokerage.
9. Having a Technologically Integrated Brokerage is Crucial to Recruiting Top Agents
Like top performing agents, top performing brokerages also have certain commonalities. They use an attractive office environment to recruit and empower top performing agents. Attractive, in this case, means offering agents the tools they need to succeed. Being technologically integrated benefits your brokerage in a number of ways and can take on a number of forms. Here are some examples.
10. Lure Big Fish to Your Brokerage
Take it from Paul Mayer: Big fish need a lot of room to swim. Several top producers have surfaced at his Hawaii-based brokerage, Elite Pacific Properties, and he gives them the freedom to explore oceans of opportunities to expand their business. Mayer, who owns the largest luxury brokerage in Hawaii, opened up about his management prowess, offering insight on how to retain agents who want to soar.