Realtor.com to Port in Reviews from 3 Agent Ratings Services

Realtor.com recently announced agreements with three agent ratings companies that will port in consumer recommendations from each of the services to Realtor profiles on the portal. Ratings from Quality Service Satisfied (QSC), RealSatisfied and Testimonial Tree are now effectively consolidated into one online place, making it easier for consumers to research agents and choose the best professional to represent them.

Realtor.com says that ratings content "must adhere to stringent policies about how the information is displayed" and will follow a "consistent set of criteria for evaluating a real estate professional." Those criteria are based on guidelines for reviews that were established last year by NAR, which include market expertise, responsiveness, negotiation skills, and more. Review content is integrated into the site by matching the external data to the criteria established by realtor.com for display where possible.

A boost in traffic and engagement, as well as higher quality leads, are the results Realtor.com expects from the agreements.

"The resulting virtuous circle of visibility, combined with the reliability of the content we are gathering, fulfills our vision for this solution: to meet the needs of the consumer for a trustworthy resource while addressing the complexities of the industry which we are uniquely positioned to understand," said Tapan Bhat, Move's chief product officer, in a statement.

"Trust" is a term that Kevin Romito, President of QSC, echoed as well: "Our technology gathers customer data directly from accounting systems indicating a closed transaction and paid commission. This assures real feedback, from real customers without human intervention, selectivity or manipulation. The integrity of our independent processes generates past customer feedback that prospective customers can trust."

Brokers who use QSC to solicit feedback from clients can share the following video with their agents who want to share their QSC ratings on their Realtor.com profile:

To view a complete list of Agent Ratings solutions, visit our Product Directory.