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Google Reputation Management

June 17 2011

Reputation management is among the key considerations in real estate. Your service is only as good as people think it is.

Online reputation management has been difficult. Some people have very common names, which makes them difficult to find on the internet. Others have unique names, which makes it easy (some would say too easy… but that is another story).

Regardless, if your name is your brand, you better keep an eye out on for what people are saying about you on the internet, especially if you can easily be confused with someone else.

Read on to the next page to view a video about the next level of reputation management.

First, let's view a video from Victor Lund, CEO of RE Technology, Inc. Click to view the video:Google Reputation Management Video Screenshot

 


For years, Google Alerts has been the mainstay of online reputation management. You can create an account on Google and set up an alert to notify you if anyone uses your name or brand on the internet.

This week, Google launched “Me on the Web.” The genesis of thought that drove Me on the Web is the permission-based attributes that people experience with social networking, or “intentional privacy.” Intentional privacy generally means that the person has a choice about what information is shared on the web, and with whom – friends, family members, or everyone.

The problem with intentional privacy is the unintentional part. Today we have the tools to manage permissions on the material we post about ourselves, but not the control of what other people post about us. Me on the Web tries to address this.

Here is how Google explains it:
Today we’ve released a new tool to help make it easier to monitor your identity on the web and to provide easy access to resources describing ways to control what information is on the web. This tool, Me on the Web, appears as a section of the Google Dashoard right beneath the Account details.


Me on the Web allows you to manage your alerts. You can be alerted when your name or email address is detected by Google on the web. You will receive a notification either immediately, daily or weekly according to your preferences.

According to Google, Me on the Web also provides links to resources offering information on how to control what third-party information is posted about you on the web. These include common tips like reaching out to the webmaster of a site to ask for the content to be taken down, or publishing additional information on your own to help make less relevant websites appear farther down in search results.

Here is a link to learn about Keeping Personal Information out of Google: http://www.google.com/support/webmasters/bin/answer.py?answer=164133

Here is a link to learn about Removing a page or site from Google’s search results: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164734.http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164734.

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