Zillow Offers Better Branding and More Leads to RE/MAX's 59,000 Agents in New Agreement

RE/MAX and Zillow Group have expanded their existing agreement, the two brands announced today. The franchise's 59,000 agents are now able to port leads from Zillow and Trulia directly into LeadStreet®, RE/MAX's customer relationship management program.

In addition, agents can feature their client reviews from Zillow directly on their personal agent websites.

The newly expanded agreement features a first-of-its-kind integration of two of the Zillow® Tech Connect programs, Leads and Reviews.

"This is truly a landmark agreement," said Errol Samuelson, Zillow Group chief industry development officer. "We are focused on delivering greater value to RE/MAX and its brokerages and agents who use the services of Zillow Group. This agreement will help RE/MAX agents work more effectively and receive even more value from Zillow and Trulia."

RE/MAX agents will also have extended branding with attribution on all listings across Zillow and Trulia®. Agents will be clearly labeled as the listing agents on the buyers' agent list on their listings. In addition, the new agreement allows RE/MAX listings to feature unique brokerage branding, including a logo and link back to the brokerage website. Zillow Group will also offer specially designed training and education regarding these new resources to RE/MAX agents.

"RE/MAX and our agents have enjoyed a long-standing relationship with Zillow and Trulia, and we're pleased that the relationship remains strong," said Mike Ryan, RE/MAX executive vice president. "The features and flexibility of this agreement give RE/MAX agents added exposure for their listings and an opportunity to provide their clients with a higher level of service through enhanced marketing efforts."

Beyond the Zillow and Trulia websites, RE/MAX listings will also appear across Zillow Group's extended network, which includes Yahoo!® Homes, MSN® Real Estate, AOL® Real Estate, HGTV® and Leju.